
6 months ago
...Not every potential client is ready. A while back, Jansport came by. Jansport makes backpacks. Tom Deslongchamp, who is an art director but, like everyone else at Wexley, is agile and contributes to pretty much everything, put on a white jumpsuit and a top hat and squeezed himself into a gigantic Jansport bag that sat in the corner of the upstairs conference room. When Jansport's marketing reps arrived, Deslongchamp hopped out of the bag and handed over the presentations. Perhaps it was a little much -- Wexley didn't get the job. Which is OK. Either you get what Wexley is selling -- a very particular sensibility and approach toward marketing -- or you don't.